Designing for users. Accountable to the business.
Lead Product Designer working at the intersection of user needs and commercial outcomes.
Eight years across Flutter Entertainment and JD Group, designing at platform scale.
Author of Designing with AI: Prompt Thinking for Product Designers.
Read it on Amazon →
18% →32%
Nav CTR uplift · £125k → £205k revenue/week
500 → 35k daily users
Daily active user increase on Paddy Power Beat the Drop
+£1.5m
Revenue outcome · 14-day cross-sell test