Improving how product teams make decisions.
I’m Richard - a product designer working across UX, product strategy and experience systems inside enterprise e-commerce environments.
My focus is improving how teams frame and navigate design problems rather than simply producing interface output.
How I approach product work:
Good product design isn’t about producing more.
It’s about making better decisions under constraint.
I focus on how problems are framed, how trade-offs are made, and how design influences outcomes beyond the interface.
It’s about improving the quality of thinking - not just the quality of output.
Experience
Experience across Flutter and JD Group, operating inside high-volume e-commerce platforms where structure directly impacts revenue and operations.