Designing for users. Accountable to the business.

Richard stood in front of a magnetic mobile device at the 2026 JD UP event in Manchester

Lead Product Designer working at the intersection of user needs and commercial outcomes.

Eight years across Flutter Entertainment and JD Group, designing at platform scale.

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18→32%

Nav CTR uplift · £125k → £205k revenue/week

500→35k

Daily users increase · Paddy Power Free-to-Play

+£1.5m

Revenue outcome · 14-day cross-sell test