Man with beard wearing gray Stussy t-shirt standing in front of brick wall, arms crossed. AKA Richard Ilott

01 / Who I Am

Hello, I’m Richard – a strategic, user-centred designer with 8 years of hands-on experience.

I’ve designed for scale at FTSE 100 giants like Flutter (Paddy Power & Betfair) and JD Group (JD Sports, Size?, Footpatrol, HIP), delivering work that’s both meaningful and measurable.

I’m big on mentoring, big-picture thinking, and curious about how AI is shaping the future of design.

02 / How I Work

I started out in startups – quick thinking, many hats, and even more Post-its.

That scrappy mindset still drives me today. At JD, I get stuck into UX, UI, research, and content design while also mentoring the team, shaping platform strategy, presenting at director level, and championing smarter design through AI.

What I bring to the table:
✅ UX & UI Design
✅ User Research & Testing
✅ UX Writing
✅ Product Strategy & Design Thinking

03 / Life Outside the Wire

When I’m not thinking about user journeys, I’m enjoying life in Salford with my partner Emma and our rescue Doberman, Nika.

I’m a fan of strong coffee, weekend city breaks, and a well-designed pair of Jordans.

Oh, and if we’re on a video call – yes, that is a shelf full of Stay Puft men behind me.