On design, thinking, and the work behind the work.
Occasional writing on product design, organisational complexity, and the role of design beyond execution - alongside updates on my book, talks, and published articles.
Designing with AI: Prompt Thinking for Product Designers
A practical guide to working with AI as part of the design process. Not a tool overview - a thinking framework. How to prompt well, where AI fits in the work, and how to stay in control of the output. 16 chapters, written for designers who want to use AI seriously.
Nobody Told Me I Could Do This
A talk about non-traditional paths into design, and what you gain from not coming through the conventional route. I am interested in how varied backgrounds shape the way people think about problems - and why that difference matters in product teams.
The Designers I’ve Learned the Most From
The best designers I’ve worked with weren’t the loudest.
They asked better questions, showed strong judgement, and stayed steady when things got difficult.
Brand Partnerships in Streetwear: How Collaboration Shapes Culture
Streetwear collaborations don’t just create products - they create culture.
From Palace × Nike to Drama Call × Manchester United, the partnerships that matter build hype, community, and lasting impact.
Sportswear Retail Is an Experience Product
Sportswear retail isn’t just about selling trainers.
It’s about designing discovery, shaping culture, and creating experiences that turn products into something more.
The Real Work of UX Happens Before the Screen
Great UX doesn’t start with screens.
It starts with understanding the problem, aligning people, and asking better questions.
22nd February 2018
22nd February 2018.
The day I started my first permanent UX role.
Eight years later, I’m reflecting on what growth really looks like - in work and in life.
