The Research Practice Playbook
You are probably conducting research that never changes anything. Weeks of sessions, a polished readout, a room of nodding heads — and then nothing moves. The insight gets filed in a shared drive nobody revisits, and the next roadmap decision gets made on the same assumptions as the last one.
This playbook gives you the operational framework for turning research into organisational influence rather than a report nobody reopens. The outcome is a research practice with a traceable line from raw observation to shipped decision, and a repository stakeholders actually trust enough to search before they guess.
What's inside:
The Insight-to-Action Loop — signature framework: a six-stage, auditable workflow from raw observation to a named, accountable owner
Choosing the Right Method — match desirability, usability, viability, and feasibility risk to the correct method and sample size
The Non-Leading Discussion Guide — five probing prompts that can sustain a 60-minute session without steering the answer
The Evidence Hierarchy — rank your evidence so sceptical stakeholders can't dismiss it with "that's not statistically significant"
The Living Repository — a structured insight record and tagging taxonomy that makes eighteen-month-old findings retrievable in seconds
Research does not fail because designers do not know how to conduct it. It fails because of what happens after the sessions end. That is the problem this playbook is built to solve.
Format: PDF, A4, approx. 19 pages
The Research Practice Playbook
You are probably conducting research that never changes anything. Weeks of sessions, a polished readout, a room of nodding heads — and then nothing moves. The insight gets filed in a shared drive nobody revisits, and the next roadmap decision gets made on the same assumptions as the last one.
This playbook gives you the operational framework for turning research into organisational influence rather than a report nobody reopens. The outcome is a research practice with a traceable line from raw observation to shipped decision, and a repository stakeholders actually trust enough to search before they guess.
What's inside:
The Insight-to-Action Loop — signature framework: a six-stage, auditable workflow from raw observation to a named, accountable owner
Choosing the Right Method — match desirability, usability, viability, and feasibility risk to the correct method and sample size
The Non-Leading Discussion Guide — five probing prompts that can sustain a 60-minute session without steering the answer
The Evidence Hierarchy — rank your evidence so sceptical stakeholders can't dismiss it with "that's not statistically significant"
The Living Repository — a structured insight record and tagging taxonomy that makes eighteen-month-old findings retrievable in seconds
Research does not fail because designers do not know how to conduct it. It fails because of what happens after the sessions end. That is the problem this playbook is built to solve.
Format: PDF, A4, approx. 19 pages