Why I Wrote "Designing with AI - Conversation Design for Product Designers”
I once watched a chatbot I was working on become a meme. It didn’t crash, and it didn’t give wrong answers—it simply lacked design. Left to its own devices, the system locked a customer into an infuriating loop of polite, unhelpful interrogation until they snapped, took a screenshot, and posted it online for people to mock.
That moment sparked a realisation: conversation isn't just an engineering challenge or a data problem. Conversation is a design medium.
I wrote Designing with AI to move past the hype and treat conversation design as a core discipline for product designers. This isn’t a book for AI researchers—it’s for practitioners shipping real products who want to shape how machines talk to humans.
Moving From Pixels to Dialogue
This book distils what I’ve learnt over eight years of building high-transaction digital products for FTSE 100 businesses and complex environments where engineering heavily outweighs design.
The shift from pixels to dialogue doesn't change why we design—it only changes how we execute. This book provides practical frameworks to help you translate your existing UX thinking into natural language interfaces:
The 4-Layer Experience Framework: A structured approach to mapping out conversational journeys without losing user context.
The Anatomy of Conversation: Breaking down dialogue into predictable, manageable design components.
Steering Moves: Practical techniques to guide generative AI agents and structured trees back on track when interactions go awry.
The LLM Ecosystem: How to navigate your role as a designer in a world dominated by Large Language Models.
Language is the Interface
Whether you are designing basic automated flows or steering complex generative AI, we have to stop treating conversation like a text box. It’s time to start designing language as an interface—one rooted in human empathy, not machine technicality.
Why I Wrote "Designing with AI - Conversation Design for Product Designers”
I once watched a chatbot I was working on become a meme. It didn’t crash, and it didn’t give wrong answers—it simply lacked design. Left to its own devices, the system locked a customer into an infuriating loop of polite, unhelpful interrogation until they snapped, took a screenshot, and posted it online for people to mock.
That moment sparked a realisation: conversation isn't just an engineering challenge or a data problem. Conversation is a design medium.
I wrote Designing with AI to move past the hype and treat conversation design as a core discipline for product designers. This isn’t a book for AI researchers—it’s for practitioners shipping real products who want to shape how machines talk to humans.
Moving From Pixels to Dialogue
This book distils what I’ve learnt over eight years of building high-transaction digital products for FTSE 100 businesses and complex environments where engineering heavily outweighs design.
The shift from pixels to dialogue doesn't change why we design—it only changes how we execute. This book provides practical frameworks to help you translate your existing UX thinking into natural language interfaces:
The 4-Layer Experience Framework: A structured approach to mapping out conversational journeys without losing user context.
The Anatomy of Conversation: Breaking down dialogue into predictable, manageable design components.
Steering Moves: Practical techniques to guide generative AI agents and structured trees back on track when interactions go awry.
The LLM Ecosystem: How to navigate your role as a designer in a world dominated by Large Language Models.
Language is the Interface
Whether you are designing basic automated flows or steering complex generative AI, we have to stop treating conversation like a text box. It’s time to start designing language as an interface—one rooted in human empathy, not machine technicality.