The Deadline That Almost Disappeared
Richard Ilott nearly missed a critical deadline because of a gift card. It wasn’t a lack of skill or a complex brief- it was the "Gift Card Incident". Stretched thin across three projects, he turned to AI for a quick fix, typed a vague request, and received a "technically correct but practically worthless" result.
That moment of dread sparked a realisation: AI doesn’t reward laziness; it rewards clear, structured intent.
In Designing with AI, senior product designer Richard Ilott moves beyond the hype to treat prompting as a core design discipline. This isn’t a book for "AI researchers"- it’s for practitioners shipping real products at scale.
Drawing on eight years of experience at FTSE 100 businesses, Ilott introduces The Prompt Loop and the Five Layers of a Great Prompt -frameworks that translate your existing product thinking into high-quality AI output. Whether you are mapping journeys, synthesizing research, or navigating a career shift from "Maker to Director," this book provides the mental models and ready-to-use templates to ensure you aren't just moving pixels, but driving results.
Stop treating AI like a magic button and start using it as your most powerful thinking partner.
The Deadline That Almost Disappeared
Richard Ilott nearly missed a critical deadline because of a gift card. It wasn’t a lack of skill or a complex brief- it was the "Gift Card Incident". Stretched thin across three projects, he turned to AI for a quick fix, typed a vague request, and received a "technically correct but practically worthless" result.
That moment of dread sparked a realisation: AI doesn’t reward laziness; it rewards clear, structured intent.
In Designing with AI, senior product designer Richard Ilott moves beyond the hype to treat prompting as a core design discipline. This isn’t a book for "AI researchers"- it’s for practitioners shipping real products at scale.
Drawing on eight years of experience at FTSE 100 businesses, Ilott introduces The Prompt Loop and the Five Layers of a Great Prompt -frameworks that translate your existing product thinking into high-quality AI output. Whether you are mapping journeys, synthesizing research, or navigating a career shift from "Maker to Director," this book provides the mental models and ready-to-use templates to ensure you aren't just moving pixels, but driving results.
Stop treating AI like a magic button and start using it as your most powerful thinking partner.