Your site gets the traffic.
People still don’t buy.
I find out why, and show you what to fix first. Nine years in product design, including JD Sports and Paddy Power Betfair. At Paddy Power, one cross-sell I designed added £1.5m in 14 days.
20 minutes. Free. No sales deck.
Extra revenue from a cross-sell, Paddy Power, in a 14-day A/B test
Extra revenue from a navigation redesign, JD Sports, in 28 days
Navigation click-through in that same test
“Where is my order?” contacts after a My Account redesign
Results from my in-house roles at JD Sports and Paddy Power Betfair.
What’s a small lift worth to you?
From the same traffic you already pay for.
An illustration to size the opportunity, not a promise. Your real numbers are what the audit is for.
Small changes. Big numbers.
Drag to compare the old and new navigation
- Found it in the data. Nothing past the tenth link in each column was getting clicked. People were overwhelmed, not short of options.
- Cut it back. Six columns, twelve links at most, ordered by what people actually used.
- Proved it. A 28-day A/B test against the old version: click-through from 18% to 32%, and £300k+ in extra revenue.
The same offer, shown at a better moment
The first version showed a related bet while people were still choosing their answer, so two decisions fought each other. I moved it to the moment the result landed, when interest peaks and nothing else is competing for attention. A 14-day A/B test against the existing game: £1.5m extra revenue, with engagement and retention unchanged.
No 60-page report. A list you can act on.
Every fix comes with what’s wrong, the evidence, what to change and how much effort it takes. Ranked, so your team knows exactly where to start on Monday.
You also get a recorded video walking through the lot, so anyone who missed the call can catch up in 15 minutes.
Delivery cost only appears at the last step
- What’s wrong
- Shoppers find out what delivery costs after entering their card details. It’s the most common reason people abandon a basket.
- Evidence
- Your analytics show the biggest drop between the delivery and payment steps.
- The fix
- Show delivery cost, or the free-delivery threshold, on the product page and in the basket.
Start small. Go further if it works.
Conversion audit
A close look at the journey that makes you money, from landing to checkout, and a clear list of what’s getting in the way.
- One key journey reviewed on mobile and desktop
- Your analytics checked for where people drop out
- A prioritised list of fixes, ranked by impact and effort
- A recorded video walkthrough you can share with your team
- A 45-minute call to go through it together
One journey, agreed up front, up to about 8 pages or steps. I’ll need read-only access to your analytics. If your tracking isn’t good enough to trust, I’ll say so and point you at what to fix first.
Book a callFix sprint
I design the top fixes from your audit, ready for your developers to build.
- Up to 3 fixes designed and handed over
- A test plan for each, so you know what worked
- Handover your developers can build from straight away
Ongoing support
A design partner who keeps testing and improving, without the cost of a full-time hire.
- 2 days a month, booked in advance
- One test planned, designed and reviewed each month
- Monthly results, in plain numbers
Five working days. No fluff.
A quick call
We talk about your site, your numbers and where you think the problem is. If I can’t help, I’ll say so.
20 minutes, freeAccess
Read-only access to your analytics and the pages that matter most. Nothing to install.
Day 1The review
I go through the journey as your customers do, check where they drop out, and test my ideas against your data.
Days 1 to 4Walkthrough
You get the fixes ranked by impact, a recorded video, and a call to agree what to do first.
Day 5
Me. Not a junior.
I’m Richard. Nine years designing products where small changes move big numbers. No account managers, no handing you off. You talk to the person doing the work.
- JD Sports · web, app and in-store, over 10 million sessions a month
- Paddy Power Betfair · regulated sign-up, verification and payments
- Two FTSE 100 companies and 27 LinkedIn recommendations
- Before design, years in sales. I know a page has one job: to sell.
Best for brands with traffic to lose.
A good fit
- Online shops doing roughly £1m to £20m a year online
- Brands with steady traffic but a checkout that leaks
- Teams with developers, but no senior designer looking at conversion
Not the right fit
- Brand-new sites without much traffic yet
- A full rebuild or new brand from scratch
- Quick fixes without data to check them against
What people I’ve worked with say.
Richard consistently brought a calm, pragmatic approach to challenging situations and maintained a great sense of humour, even under pressure.
He was a highly valued member of the team, working across several high-profile projects and helping shape the strategic direction of our function and ways of working.
Before you book.
Do you build the changes as well?
No. I design them and hand them over ready for your developers to build, with notes on what each change should do and how to check it worked.
What do you need from me?
Read-only access to your analytics, the pages you want looked at, and 20 minutes for the first call. That’s it.
Which platforms do you work with?
Any. Shopify, WooCommerce, Magento or something custom. The problems people hit at checkout look the same whatever the site is built on.
Why not hire an agency?
You can. You’ll often get a senior person in the pitch and a junior on the work. With me, the person on the call is the person doing the audit, at a fixed price.
What if you don’t find much?
Then that’s worth knowing too. If your site isn’t what’s holding sales back, I’ll tell you, and point you at where the problem more likely is.
How soon can you start?
Usually within a week or two. I work with a small number of clients at a time so each gets my full attention, so I’ll give you a firm start date on the call.
How do I pay?
25% up front to book your slot, and the rest when you get the walkthrough. Invoiced in pounds, by bank transfer.
Let’s find what’s costing you sales.
Book a free 20-minute call. If an audit isn’t the right move for you, I’ll tell you.