# Richard Ilott > Product Design Lead specialising in large-scale consumer e-commerce and regulated digital platforms. Richard Ilott is a senior product designer based in the UK. His work focuses on systems thinking, stakeholder alignment, research, and measurable commercial outcomes. Prior experience includes JD Sports (e-commerce, design systems, design leadership) and Flutter/Paddy Power Betfair (regulated gambling platforms). ## Case studies - My Account restructure - Main Navigation — navigation CTR 18% to 32%; weekly revenue ~£125k to ~£205k - Product Customisation - Localisation component stress-testing - Cognito migration - Beat the Drop cross-sell — 20% CTR, £1.5m additional revenue ## Contact https://www.richardilott.com