The Problem
The My Account section on JD Sports Native apps had been a bit stagnant for over five years, causing a bit of a mess across both platforms. To sort things out, I took charge of a project to give both platforms a proper spruce-up and bring them in line.
Research & Analysis:
First things first, I had a good old rummage through the existing user experiences to see where things were falling short. Lo and behold, I stumbled upon a biggie: getting to My Account was like finding a needle in a haystack - buried behind a cheeky little ‘More’ button in the bottom navigation. Not ideal, right? So, I got on the blower to the App product owners, asked for some data, and we decided to give the boot to the rarely-used 'In-Store Mode', making life a bit easier for our users.
Approach
Alright, time to roll up the sleeves! I gave the existing setup a thorough once-over, got everyone involved in sorting out the content, whipped up some snazzy wireframes and visuals, cooked up some prototypes, and put them through their paces with some real-life users.